There are three phases of business growth:

Phase 1 – Learning how to grow, how to get enough clients, and to get MORE clients.
Phase 2 – Overworked, the result of succeeding at Phase 1
Phase 3 – This was what everyone thought they wanted, but, since it wasn’t on their game plan just this way, most will never get here — having the money they want with the time to enjoy it with the people they want to enjoy it with.

Most business owners, coaches are the worst at this, have the blinders on in Phase 1. We’ve been conditioned from our previous experiences that “getting a job” is the way to go. However, there are a few of us that were brave enough to start our own business . . . or just maybe . . . we were forced out of the previous job and “coaching” became the next option.

But, just because we are running our own business, that didn’t change the mindset that we had to “create job security.” To create job security we have to “fill our hours with clients, lots of them.” The result is that we end up in the rat race of either Phase 1, where we are still trying to figure out how to make it happen, or, if by some happenstance we have succeeded at doing what we had in our game plan, filling the hours, we just might succeed at that.

But, we’ll wake up some day and discover that that was not what we wanted. We didn’t want to work so hard, and didn’t want to have the time to enjoy what we had . . . and that’s assuming that what we had accomplished actually supported us in the means we’d like to become accustomed. I’m frequently surprised at the low prices I’m hearing that some coaches are charging . . . because they are sure that if they charge more they won’t have enough clients, and as it is, there aren’t many.

To move to Phase 3 means that we must redesign our coaching business.

Selling one on one coaching can be hard for many, and it’s still selling one at a time. It’s one on one selling.

Where, selling mastermind groups at about 1/2 what you sell for one on one coaching, but doing it with 10 or more generates 5 times more income for the same hours, and is infinitely easier to sell . . . at least it is when you get your core marketing message right.

John, one of the coaches I coach, stopped selling his one on one coaching at thousands of dollars, and started selling mastermind groups at a few hundred dollars a month. He announced the mastermind group with a target ultimate outcome. He had targeted having 10 people, but within 3 weeks of just announcing it at some networking groups he had 30 people asking to join in. Easier to sell, and made him 15 times more for every hour spent.

Then he backed up and decided that he could do 2-3 of these every year for only a couple of hours a week and he’d hit his Phase 3 goal, having the kind of money he wanted, while having to the time to enjoy it.

There are lots of ways to redesign your coaching business to head for a Phase 3. Instead of trying to “fill your hours” find ways to work with more people even with reduced fees. it will be easier to sell, in fact you’ll start moving from one to one selling and marketing, and one to one coaching (which will fill your hours), toward one to many selling, marketing, and coaching where you’ll generate more while working less.

So where are you in your coaching business,

Phase 1 — still trying to figure out how to get enough clients,
Phase 2 – having figured it out but now working hard at it. Or
Phase 3 — having redesigned your business to make the money you want and having the time to enjoy it with those you want to enjoy it with.

================================================
Do you want to learn more about how to increase your coaching business?

I have just completed my brand new guide to coaching marketing success. You’ll also get a free invitation to join a mastermind group of other coaches as they build their business. Hear what works and doesn’t work.

Get your “How to Build a Super Star Coaching Business” for free.

Alan Boyer coach’s coaches, who want at least another $100K this year … The reports have been “5-10 times more clients in just a few weeks, and still growing.

http://www.leaders-perspective.com/Super-Star-Coaching-Business.htm

Article Source: http://EzineArticles.com/?expert=Alan_Boyer

 
If you want to learn how to start a mentor or coaching business, you definitely come to the right place. The good news is that you can build your own database of clients for your coaching business even without having to dole out huge amount of money on advertising and marketing. If you are diligent enough, you’ll find the free tools that you can use to encourage and persuade potential clients to get your services as their life coach and mentor.

The following are the steps you should accomplish in creating a database for your coaching business:

1. Blog – Creating a blog is an effective platform where you can highlight and put emphasis on your skills and expertise as a life coach. You should not fail to posts informative tips, guidelines, articles and advices on your blog. If your blog is packed with fresh and functional content, no doubt you’ll attract and entice hundreds or even thousands of followers and avid readers.
2. Subscription Page – The next step to take is to make a single subscription page where your readers or visitors can sign and leave their contact information. Grant offerings like free eBooks or an all-inclusive report to your subscribers.

3. Article Marketing – This is an effective method to entice more visitors to drop by your subscription site. You just have to write highly educational articles and then submit or send them to article directories. You should ensure that all of your articles exhibit links driving to your subscription page.
4. Social Networking – Do not underestimate the power of social networking sites. These websites can help you build your own database of clients. You can quickly collect a devoted online following through these websites.

When learning about how to start a mentor or coaching business, you should keep in mind that your followers are all potential clients. That’s why you need to regularly develop a good relationship with all of them.